For many years, Chinese phone maker Huawei has been using its 'Ascend' brand name to introduce midrange to high-end level smartphones. In those years, the company has used 'Ascend' in 65 devices, based on GSM Arena's mobile phone database.
However, a new report now claimed that the company will no longer use it in upcoming phones.
According to a report by GSM Arena, the Chinese company wants to further increase the market presence of its own name, which has become more popular over the years, thanks to its high-devices at affordable prices.
As a result, Huawei will reportedly drop the Ascend branding and opt for a simpler naming approach instead, using the company's name and then sticking to its conventional letter-number combination. This means the successor of the Huawei Ascend P7 which was announced and released last year would simply named Huawei P8.
Aside from the new and simpler naming scheme, GSM Arena also revealed some alleged specs of the P8. These features include a 5.2-inch display, probably with Quad HD (2560 x 1440) resolution, as well as the manufacturer's home-baked Kirin 930 chipset.
Similar to previous high-end Huawei smartphones, the upcoming flagship should also don a metal-chassis and frame to give it a stylish and premium look.
If Huawei will push through with this plan to drop the Ascend name, then the last Ascend-branded phone for the company is its Ascend Mate 2 flagship phablet.
In the report, the company's new P8 flagship, as well as other midrangers are expected to make their appearance at the Mobile World Congress in Barcelona by the end of February.