Phil Spencer, the head of Microsoft's Xbox division, said that instead of worrying about competitors, the company will focus on improving its services and products for gamers.
The executive made the statement after admitting that Sony's PlayStation 4 console is currently beating the Xbox One in terms of sales.
Last week, Spencer attended this year's 2015 GeekWire Summit to discuss Microsoft and Xbox's current statuses and operations. Citing the difference in popularity between the Xbox One and the PlayStation 4 among consumers, an attendee asked the Microsoft executive if the company will be able to outsell Sony in terms of the two companies' console sales, Videogamer reported.
Spencer said that he's not sure if the company will be able to do so and even admitted that its rival's PlayStation 4 currently has a huge lead over the Xbox One.
"You know, I don't know," he said during the event. "You know, the length of the generation...They [Sony] have a huge lead and they have a good product. I love the content, the games lineup that we have."
Despite talking about falling behind Sony, Spencer maintained that Microsoft's current priority is expanding its consumer base. The company plans to achieve this by improving its current services and also delivering new ones. One of these is Backwards Compatibility, which allows Xbox One owners to enjoy Xbox 360 games.
"We didn't know [Backwards Compatibility] would work," he stated during the conference. "A few ninja engineers went off and figured it out, how do you go from PowerPC to X86 and translate game code that's about as time-critical as any piece of code that you would want in terms of its performance, and they got it done."
"So I would never question the ability of our organization, but I'll say we're not motivated by beating Sony, we're motivated by gaining as many customers as we can," he added.
Aside from relying on better services, Spencer is also hoping to attract more Xbox One gamers through the console's impressive lineup of upcoming games.
As reported by Gamespot, Patrick Perkins, the product manager for Xbox, regarded 2007 as the "golden era of games" with the release of "BioShock," "Halo 3," "Rock Band," "Mass Effect," "Grand Theft Auto IV" and "Call of Duty 4: Modern Warfare."
But, Perkins believes the roster for this year and 2016 could deliver even better games such as "Forza Motorsport 6," "Halo 5: Guardians," "Rise of the Tomb Raider," "Star Wars Battlefront," and "Call of Duty: Black Ops 3."