Macy's has stopped giving funds to Planned Parenthood, a conservative watchdog group 2ndVote reported.
The department store did not donate directly to Planned Parenthood as a donor, but matched donations of employees to the organization.
Other companies that have ceased funding to Planned Parenthood include Coca-Cola, At&T, Ford, and Xerox which announced publicly that they will not support the abortion provider.
"In the spirit of thankfulness and celebration that comes this time of year, we have a special update that our research team recently made," 2ndVote said in a statement.
"You may remember how four companies (AT&T, Coca-Cola, Ford, and Xerox) publicly distanced themselves from Planned Parenthood last year after our research exposed forty-one companies with direct financial ties to the abortion giant. At that time, another company on our list, Macy's, was making donations to Planned Parenthood," the group continued. "Macy's confirmed with 2ndVote last week that the company no longer gives and no longer matches donations to Planned Parenthood."
Conservative customer were conscious of their money being spent for causes which they oppose, which might have prompted Macy's to make this move.
"We want companies to move back to neutral because that's how conservatives can know their dollars won't be funding causes and advocacy organizations they wouldn't normally support on their own," said Robert Kuykendall, Communications Director for 2ndVote.
ForAmerica President David Bozell congratulated 2ndVote for the pro-life activism.
"Congratulations to 2nd Vote, an organization keeping the grassroots informed on causes that corporations support, and pro-life activists across the country who voted with their wallet to ultimately persuade Macy's to end their donations. Now the time has come for the Federal Government to follow suit. If Macy's can turn off their funding for Planned Parenthood, so can Uncle Sam," he said.
About 25 percent of the Planned Parenthood revenues totalling $1.3 billion annually are derived from private donors including big businesses around the country.