Apple is reportedly preparing to launch a trade-in program that will accept smartphones manufactured and powered by rival companies.
If rumors about the program are true, then Android and BlackBerry users will get the chance to turn in their mobile devices in exchange for iPhones.
Details about the supposed trade-in program were revealed by unnamed sources, according to 9to5Mac. According to the insiders, consumers can surrender their non-Apple smartphones to participating Apple stores to receive a gift card.
These cards can then be used to purchase a new iPhone model. Of course, before a trade can be made, store employees will have to appraise the value of the devices based on the condition of their appearance and functionality.
To make the exchange easier for consumers, Apple store employees will help them transfer their contacts from their old devices to the new smartphones.
The insiders noted that Apple has partnered with Miami based company Brightstar Corp. for the trade-in program. As part of the deal, Brightstar will resell the traded devices to regions outside the U.S.
Apple has not yet released a public statement regarding the trade-in program or its terms and conditions. However, 9to5Mac noted that the Cupertino-based company might launch the program within the next couple of weeks.
Although iPhones are valued much higher than Android devices, Israel Ganot, the former head of the online mobile device trade-in company Gazelle Inc., believes the rumored program could be beneficial for Apple, according to Bloomberg.
Given the company's stable financial status, Apple has the resources to sell its products at a lower price to attract the users of its rival companies.
"Apple can afford to pay more than the market value to get you to switch over, on the idea that you're going to fall in love with the iOS ecosystem and stay for a long time," Ganot told Bloomberg.
